Smooj
Smooj is a quirky, cold-pressed juice designed to restore energy and brightness to artists. As an illustrator for many years, I've often faced mental and physical fatigue, inspiring the creation of Smooj. Many iconic artists have famously used alcohol to spark creativity, so we chose a hip flask glass bottle to represent this idea and stand out from other brands. Each bottle also features hand-written artist proofs on the back, treating them as unique art pieces.
Project details
Client
RMIT University [Academic Work]
Project
Smooj
Year
2017
Services
Packaging Design Visual Identity Naming and Logo Design Concept Design
Credits
Mentored by Renato Gallina; Academic work completed at RMIT University.
Smooj
Smooj is a quirky, cold-pressed juice designed to restore energy and brightness to artists. As an illustrator for many years, I've often faced mental and physical fatigue, inspiring the creation of Smooj. Many iconic artists have famously used alcohol to spark creativity, so we chose a hip flask glass bottle to represent this idea and stand out from other brands. Each bottle also features hand-written artist proofs on the back, treating them as unique art pieces.
Project details
Client
RMIT University [Academic Work]
Project
Smooj
Year
2017
Services
Packaging Design Visual Identity Naming and Logo Design Concept Design
Credits
Mentored by Renato Gallina; Academic work completed at RMIT University.
Smooj
Smooj is a quirky, cold-pressed juice designed to restore energy and brightness to artists. As an illustrator for many years, I've often faced mental and physical fatigue, inspiring the creation of Smooj. Many iconic artists have famously used alcohol to spark creativity, so we chose a hip flask glass bottle to represent this idea and stand out from other brands. Each bottle also features hand-written artist proofs on the back, treating them as unique art pieces.
Project details
Client
RMIT University [Academic Work]
Project
Smooj
Year
2017
Services
Packaging Design Visual Identity Naming and Logo Design Concept Design
Credits
Mentored by Renato Gallina; Academic work completed at RMIT University.
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