Creating a conceptual End of Year campaign to celebrate Relab Studios’ holiday season. Our main idea is that we wanted to share the personal stories of each team member with their signature home-cooking. The end product is in a form of a digital recipe book that is delivered through animated EDM and socials.

Since it is a holiday season, the look and feel we are aiming for revolves around the idea of retro aesthetic, inspired by vintage cookbooks. Creating a nostalgic but modern, warm but vibrant visuals. Tuppence is the display typeface to be used for headings and titles, it is chosen for its 'appetizing' design that has the quality of the past and present.