In undertaking the brand refresh of Educational Services Australia (ESA), the goal was to pursue a clean, simple, and authoritative brand identity with clear guidelines for its internal team and stakeholders. Known for quality and strong relationships, ESA bridges the gap between stakeholder needs, end-user needs, and technology.

Despite their longstanding presence, ESA had not actively promoting before. This refresh offered a chance to boost their visibility and recognition, presenting a fresh look that aligns with their mission of bridging education and technology.

The colours are refined and we updated the lotus and typeface. The original overlapping lotus petals were reimagined as intertwined curved outlines, symbolising ESA’s role as a bridge-builder and connector.